CM.com

Making every conversation count.

CF Report played a key role in assisting CM.com with Integrated Reporting, defining their Corporate Reporting Strategy and embedding it in their corporate strategy and branding. Our strategic support has not only helped CM.com present their results more effectively but it has also contributed to strengthening their position as an attractive employer.

Strategy

Leader in conversational commerce

CM.com is positioned as a global leader in software solutions for conversational commerce. Its focus is on connecting businesses and customers through a payments and communications platform (CPaaS).

As a partner in corporate reporting for CM.com, we have elevated reporting to a professional, international level, with a central focus on value creation. In a rapidly evolving environment of technological developments, long-term value creation is the guiding principle around which services, software, and technology continually and dynamically evolve.

Digital technology, CM.com’s core business, is not always tangible. Yet, its impact makes people’s daily life easier. Customer cases and user experiences are presented as compelling case stories where product solutions are directly linked to strategy.

Touchpoints

Annual Report 2022

Online 2022

Resultaat

Strategy translated into reality

Corporate reporting at CM.com is not just about the past but also about creating confidence in the future. The online reporting platform is integrated within the Investor Relations section of the CM.com website where the strategy, objectives, interactive PDF documents and a CEO video statement are presented. For the first time, the added value and financial returns of CM.com are illustrated by real-life examples and case studies, with the aim of building confidence in the company’s future.

CM.com management team in Corporate Reporting: leadership and vision

CM.com’s leadership features prominently in the annual report. Short interviews with the CEO, CFO, and COO highlight the future direction of the company. Combined with a visually detailed growth strategy, vision, strategy, value creation, and results are presented in a clear and structured manner. CF Report is responsible for the content creation, including strategic aspects such as strategy, technology, risk management and the ESG roadmap.