Student housing provider DUWO set out to evolve its annual report from a traditional, real-estate-focused document into a more people-centred narrative. We supported this shift by introducing an ‘outside-in’ perspective, moving from an internal management view to a story shaped by the experiences of students, employees, educational institutions and municipalities. We also helped DUWO refine how it communicates its societal impact, aligning the content more naturally with its core themes of social responsibility, sustainability and good governance, rather than relying on standard ESG terminology. By separating these themes from the corporate strategy, we reduced duplication and strengthened focus on DUWO’s core mission: ‘a fair home for every student’. The result is a clearer, more concise and authentic report that better refl ects DUWO’s role in society.