For childcare organisation Partou, we restructured the narrative of its social report. Guided by Partou’s mission of playfully preparing children for the future, we placed children at the centre of the story. The report demonstrates how Partou’s organisation, activities and strategy contribute to positive outcomes for children, families, employees and wider society. In close collaboration with the client, we upgraded Partou’s strategic models and strengthened the report’s ESG connectivity by refining its existing value creation model. By directly linking material sustainability themes to its core childcare activities and strategic pillars, we clearly visualised the value Partou creates for children, families, employees and society.