CF Report worked with KLM to strengthen the structure and narrative of its 2025 Annual Report. We shifted from a fragmented business-unit approach to a single, cohesive storyline, integrating all segment performance into KLM’s three strategic pillars: Flying, Improving and Innovating, while addressing key geopolitical challenges and the ‘Back on Track’ program. The report features a clear design upgrade, aligning visuals and dashboards with KLM’s new corporate identity for a more consistent look and feel. Complex content, including the Risk Management section, was streamlined into clearer formats, improving readability and overall coherence.