We have noted a lack of structure in many corporate reports. By making sure your structure is clear, you give your stakeholders the opportunity to locate the information they are looking for quickly and focus on the message you’re getting across.
Structural elements include the table of contents, the structure of the content (i.e. which part of the report belongs in which chapter, and how can you avoid duplicate information) and, of course, the use of visual structural elements.
We promote the development of reporting frameworks in which all core messages are given their own individual colours and icons. We also use symbols, colour schemes and colour boxes. We have a unique way of using the breadcrumb trail, which we also present visually.
We use a smart combination of these structural elements, along with a strong visual table of contents, visual dashboards containing summarising information, multi-purpose illustrations parts of which are used elsewhere in the text as a guide to understand the report’s structure, use of colour in the chapters, structural symbols, and, of course, a clear and compact text that excels in both structure and content.
From text to visuals
Many organisations continue to be largely text-oriented and neglect to ensure that their message is comprehensible both visually and in terms of structure. They should remember that one visual can be worth a thousand words.
For more information, feel free to send an e-mail to Pieter Koenders: firstname.lastname@example.org.