Quality living

Woonbron is a leading housing corporation that provides suitable housing in a range of districts for those who need it. For the residents, Woonbron is a partner that provides pleasant, affordable and good-quality homes.

Housing corporations have a social role that is taking on greater strategic importance against a backdrop of commercialisation and privatisation. The housing corporation has modest resources but achieves high impact by optimising the services on which it is constantly judged. The housing corporation is a service brand with associated service design, customer journey and net promoter scores.

C&F has developed a digital-first management report for Woonbron focusing on service provision as a key performance criterion. For the first time a customer journey has been added to the report showing the contacts between the customer and the organisation and enabling the services to be measured and optimised.

Goal: from housing to living
The online page of the annual report is a compact and varied dashboard that anticipates the requirements of continuous reporting. Service organisations are only as good as the last service they provided. The dashboards give stakeholders a view of the current performance.

Woonbron’s business strategy is based on pleasant, affordable and good-quality homes. These pillars are summarised in an integrated animation slider and linked to the corresponding sections of the management report. This slider, combined with the key financial and non-financial data and a summary of KPIs for each strategic pillar, provides a comprehensive overview of Woonbron as a modern housing corporation.

C&F developed a modern reporting platform based on the digital-first concept with dashboards suitable for continuous reporting and an interactive PDF of the management report.

Want to know more about reporting for public organisations and the power of dashboards for service brands?