Integrated report 2017
Added value of CSR policy made visible
Strategic advice and SWOT analysis
Visual elaboration of strategic proposition: ‘Connecting to nature’
Native English final editing
The listed (AMX) Wessanen (almost 1,200 employees, revenue € 625 million) has undergone a strategic metamorphosis and is fully focused on the combination of Healthier food, Healthier people & Healthier planet. This is fully reflected in the 2017 Annual Report, which focuses on value creation and the new strategic proposition ‘connecting to nature’. For this C&F developed a value creation tree and a visual approach of all reporting items, from performance highlights, mission, vision and strategy to sustainability performance and the sustainable Wessanen portfolio with core brands. C&F Report was also responsible for the native English final editing. The report was co-created in the C&F software platform Smart Connect. Together with the reporting team of Wessanen a distinctive annual report was realized.
Scope C&F: strategic advice, development value creation model, content contribution, final editing (native English), CSR advice, design concept, full visualization, design, layout, all icons, infographics, strategic visuals, printed matter, interactive pdf, process control and quality control.