Value creation integrated into reporting
Royal Schiphol Group (more than 2,100 employees, revenue of nearly € 1.5 billion) is leader in reporting in the Netherlands. The 2016 Annual Report realized by C&F Report ranked number 3 in the Transparency Benchmark 2017. In the recent past, C&F together with Schiphol Group has developed a new and interactive value creation model, which has led to a ‘why-what-how-who-value’ website as the basis for the Annual Report. Clear icons, key figures and visual KPIs have been developed for this. This also forms the visual anchors for the complete Annual Report. In 2017 Schiphol developed a new attractive corporate identity. The 2017 Annual Report was the first comprehensive document that was designed in this new corporate identity. This created an extra dimension. The Annual Report was once again improved, partly through the integration of pictograms, by providing insight into the chains in which the airport operates, the design of the materiality index and the realisation of multiple strategic visuals.
Scope C&F: strategic design, concept, integration new corporate identity, online ‘reporting shell’ (value creation model), website, pdf, including all icons, illustrations and visuals, process control, and quality control.